Insights for Success Episode 26 – Craig Cheatham
In this edition of Insights for Success, Craig Cheatham, CEO and President of The Realty Alliance, and Bob dive all the way in on Project Upstream. Never heard of Upstream? Then you need to hear this. Project Upstream is an aggressive and huge undertaking the industry has currently started to get a single point of data entry for everyone in the industry. Listen as Craig explains what it is, why it’s important and how it has the potential to impact every single practitioner in the industry.
Craig Cheatham is president and CEO of The Realty Alliance, an invitation-only network of the largest, full-service real estate firms in North America. In addition to their residential operations, which boast more than 100,000 agents concentrated in 65 selected companies, the group’s members also operate mortgage, insurance, title/settlement, concierge, commercial, property management and other related business lines. Cheatham coordinates the network’s significant influence on industry policy in conjunction with major industry organizations, leverages the group’s size and strength to negotiate favorable agreements with various providers on behalf of the organization, and coordinates benchmarking and networking programs for member firm representatives, among other responsibilities for this powerful network. Cheatham is well known in real estate circles, having built his strong reputation during 25 years of positive experience in leadership roles for a state association of the National Association of Realtors, for the international federation of real estate licensing and regulatory agencies (ARELLO) and for The Realty Alliance. Cheatham holds the prestigious Certified Association Executive (CAE) designation, an undergraduate degree in communication from Harding University and a master of business administration degree from Samford University.
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