Insights for Success Episode 29 – Marc Davison
In this podcast with Marc Davison, Bob and Marc talk all things real estate marketing. From why it’s better to establish a niche than being all things to all people, to what real estate agents can learn from how Zillow markets, Marc has deep insights that cut to the core of successful marketing campaigns.
A lifelong musician, Marc Davison got his first break during his junior year at Princeton, when his band was offered a recording contract from Polydor. The resulting album and single didn’t quite climb the charts like he had hoped. So, he returned to school, received his degree in English and began a short lived career on Madison Ave with Young & Rubicam, one of the worlds preeminent advertising agencies. Two years later, ready to spread his wings again, Davison left Y&R to form DG Entertainment — a managment and PR firm specializing in representating recording and performing artists. In 1997, Davison sold his firm and moved to California to enjoy life without humidity. While attempting to buy his first house in California, Davison had an experience that made him pause. He was told by a real estate agent that the inspector he had hired was a “deal killer.” Ultimately, the inspector was right, and thankfully Davison didn’t buy the house. The knowledge he gleaned from the inspector led him to start a “hobby” curating and licensing valuable real estate content to newspapers and emerging websites. It became so successful that a year later, he had over 400 subscribers, and Inman News hired him as a consultant to help build their brand and syndication business. In 2007, Davison formed 1000watt: an interactive digital branding firm specializing in the real estate vertical with Inman’s then President, Brian Boero. Davison is a published author, an accomplished musician, a father of four and still in love with his wife of 30 years.
This ActiveRain podcast is sponsored by: Brivity
Brivity makes it easy to generate leads, manage your listing and pending business, market your listings, and automatically communicate with your clients. So they know exactly what you’re doing to sell their home, and you look like a superstar. Learn more at Brivity.com.
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